Guerilla Marketing

Personally i liked Volkswagons red slide campaign, i like it simply because it could be very very effective, the idea of setting a slide up on a stair case to prove the fact that living in the fast lane is always more fun while simutainously saying that their car in a fast vehicle and fun to drive, i also like this campain cause as much as it wont garentee larger sales though it probably would, it also does good by just making ppl smile.