I think of advertising is the way a company promotes their product and tries to convince people to buy it by promoting an idea and and image to the viewers, and put the idea that the product makes you something you aspires to be. Much like the video games did in yesterdays video.
Goods ads are are those that are good a presenting an idea, ex. bud lights beer commercial with the party roof top
Bad ads are like the hotel planners ads the look home made and possibly a rip of ex. http://www.youtube.com/watch?v=jOcvNV-xR90
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